Privacy Policy

Last updated: January 2024

1. Introduction

Anatomical Concepts (UK) Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fescycling.com or use our services.

We are registered in Scotland and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

• Name and contact details (email address, phone number, postal address)
• Medical information relevant to FES cycling suitability assessments
• Communication preferences
• Enquiry and consultation details
• Purchase and service history

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on our site
• Referring website addresses
• Device information

This information is collected through cookies and similar technologies. See our Cookie Policy for more details.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide customer support
• Process orders and deliver products and services
• Conduct FES cycling suitability assessments
• Provide ongoing technical support and training
• Send important updates about your products or services
• With your consent, send marketing communications about our products and services
• Improve our website and services
• Comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: Processing necessary to fulfil our contract with you or take pre-contractual steps at your request
• Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services
• Consent: Where you have given explicit consent for specific processing activities, such as marketing communications
• Legal obligation: Processing necessary to comply with legal requirements

5. Special Category Data

As a provider of medical devices, we may process health-related information to assess your suitability for FES cycling and provide appropriate support. This processing is necessary for the provision of health care and is conducted with appropriate safeguards.

6. Data Sharing

We may share your information with:

• Service providers: Third parties who assist us in operating our website, processing payments, or delivering services
• Healthcare professionals: With your consent, we may share relevant information with your healthcare team
• Legal requirements: When required by law or to protect our legal rights

We do not sell your personal information to third parties.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. For medical device records, we are required to retain certain information for regulatory compliance.

8. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Request limitation of processing in certain circumstances
• Portability: Request transfer of your data to another organisation
• Objection: Object to certain types of processing, including direct marketing
• Withdraw consent: Where processing is based on consent, withdraw that consent at any time

To exercise any of these rights, please contact us using the details below.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

Your information may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

11. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately: ico.org.uk